New public and private transit partnership launches in Memphis

TransLoc, a provider of transportation technology, is partnering with ride-sharing company Uber to create a new standard in public transit and private technology collaboration. And Memphis will be one of two markets chosen to test the new partnership

The partnership seeks to combine private transportation and public transit for integrated mobility. The combined technology will address what TransLoc calls the "first-mile/last-mile challenge," a persistent and ongoing problem facing transit agencies as they try to increase ridership. Many potential transit riders say they would be willing to take public transit, but do not because they lack options to get them to or from their final destination after getting off the bus or train. Instead, they drive the entire trip.

By integrating the Uber API into the TransLoc Rider app, riders can incorporate multiple modes of transportation, including public transit, into commutes.

According to TransLoc, the partnership will launch in Memphis and Raleigh/Durham, North Carolina, in February and includes a partnership with the Memphis Area Transit Authority.

Users simply input their destination in the Rider app to receive a personalized journey that incorporates the optimal combination of walking, transit and Uber. The app instantly plans a route that will get them where they want to go cost-effectively, quickly and easily.

“It is exciting to see technology companies and public transit agencies work together to test new ways for making trip options convenient and complete,” said Michael Melaniphy, American Public Transportation Association President and CEO. “As private sector innovation accelerates, such partnerships will enhance the attractiveness of public transportation, with the traveling public being the prime beneficiary.”

“Our mission is to take mass transit from last resort for some, to first choice for all. The partnership with Uber will help advance us toward this goal,” said Doug Kaufman, CEO of TransLoc, “and make public transit a viable option for everyone, not just people who live within a ¼ of a mile of a stop.”