North Memphis is a collection of distinct communities stretching roughly seven miles east from the Mississippi River. While there's debate over exact boundaries, North Memphis sits roughly between the river, North Parkway, James Road, and the northeastern curve of Jackson Avenue. The area includes Bickford, New Chicago, Douglass, Hollywood, Springdale, Hyde Park, and many other small communities within larger North Memphis.

High Ground is embedded in North Memphis from January through July 2020.